Signage
Environmental Graphics
Design Photography
After OCAD repainted the Sharp Centre during my third-year winter break, the studio’s sign was misplaced. Joginder Singh treated that as a chance to replace it with signage aligned to the poster identity and versatile enough to serve as the Design Photography logo on walls, events, and communications at different scales.
This tied environmental graphics to digital communications. I also helped develop labels for equipment and services so students could better navigate the studio’s resources.
Final wordmark installation
Installed Design Photography wordmark above reception.
Installation process
Installation of the new Design Photography sign.
Wordmark in context
Further photographs of the new Design Photography wordmark alongside the poster-system identity.
Previous studio sign
Original Design Photography sign, later lost during fifth-floor repainting.
Studio identification
Wordmark applied to Design Photography studio identification.
Design Photography wordmark file
Illustrator file for the Design Photography wordmark.
Acrylic fabrication file
Illustrator production file for the acrylic laser-cut wordmark.
Put It Up! wordmark
Wordmark for ‘Put it Up!’, an extension of Richard Hunt’s ‘Lighten Up!’ identity. The ‘Put it Up!’ board, installed beside Lighten Up! The Open Access Wall Studio gave students a board to post flyers for photography gear they wanted to sell.
Production file
Illustrator file for the ‘Put it Up!’ wordmark.
The Background Check wordmark
Designed the wordmark for ‘The Background Check’, coloured studio backdrops newly offered for student photographic experimentation.
Plywood fabrication file
InDesign file for ‘The Background Check’ and ‘Put it Up!’ wordmarks, prepared for plywood laser cutting.
Lighten Up! control labels
Labels for the controls at the base of Lighten Up! The Open Access Wall Studio, which controlled the booth lighting. The original label files have since been lost.