Parlour
Brand & UI Design
AXXS Digital
In early 2026, Parlour Caribbean entered a new phase of ownership. Because TSTT’s acquisition did not include the platform’s original visual identity, the transition became an opportunity to develop a new brand for the marketplace.
The rebrand aimed to support a more efficient, Caribbean-centred e-commerce experience, with shorter delivery times for local goods, integrated online payments, and clearer access to authentic regional products worldwide. Three brand directions were presented; the third was selected as primary, with the first held for possible future use. I also designed select MVP pages for the new Parlour site in support of Andel Husbands’s development of the revised digital experience.
First Parlour Caribbean rebrand proposal: a formal direction using a colour philosophy close to the original identity.
Illustrator files for the first wordmark: grids and early explorations.
Second proposal centred on typography for an authentic Caribbean feel.
Illustrator file for the second wordmark and alternate letterforms.
Ideation sketches for the first and second rebrand proposals.
Third proposal, chosen for clarity, scalability, and regional resonance.
Illustrator files for the third wordmark, including sunset concept alternates.
Adobe InDesign file for the rebrand presentation, organising three proposals into templated review decks.
Contact and cart wireframes for the Parlour MVP: streamlined flows and payments.
About Us and FAQ wireframes for the Parlour MVP: mission clarity and legal coverage.
Figma file for the Parlour MVP wireframes: components and artboards.